Today we'll have a brief look at http://www.solidunderworld.com/
Ah yes, a "lifestyle" website made by morons who think that ordinary people actually care about their efforts to build a brand. This website manages to be almost entirely content free. Did these people actually sit down and actually think about WHY someone might visit their website?
If you have something to sell, chances are I am interested in the merchandise. What do you expect me to do here? I need a new jacket. Do you really think I am interested in chasing you around Facebook to inquire about it. Or engage in a "conversation" on Twitter? Do you really think I want to watch pointless videos? This isn't "engaging" -- it is annoying.
If I were to mention you on Twitter it would only be to publicly ridicule your offensively brain-dead web presence.
Look, if you are going to sell clothes, then sell clothes. Would you hide your clothes in your brick and mortar stores? Why not? Oh, because it wouldn't make much business sense. I see. How about the business sense of this website?
